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Saturday, May 11, 2024

Chile has increased its preference as a tourist destination in the last 4 years

 

With a 10% increase in preferences, Chile reached 52% of travel intentions among the main destinations in South America during 2024, only surpassed by Argentina and Brazil. The data comes from the Longitudinal Study of Priority Markets conducted by the Fundación Imagen de Chile, which analyzed responses from people in Sao Paulo, Mexico City, New York, Seoul, Lima, London, Berlin, Paris, Madrid, Shanghai, Tokyo, New Delhi and Dubai, defined as priority markets. Regarding the desire to visit the country in the next five years, Chile had the largest positive variation in preference since 2020, going from 42% to 52% in 2024, and only 3% behind the leaders in travel intention, Brazil and Argentina.

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