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Sunday, March 24, 2024

Simon Anholt: "One of the smart things that Imagen de Chile has done is to create very strong links with the private sector".

 

The expert and creator of the concept of country brands, Simon Anholt, -visiting Chile as a speaker at the annual meeting of the Fundación Imagen de Chile- maintains that the objective behind a positive country image should be that people "think before going to bed: I am glad Chile exists because it is helping to make my planet better and safer".

https://www.marcachile.cl/en/2024/03/22/simon-anholt-una-de-las-cosas-inteligentes-que-imagen-de-chile-ha-hecho-es-crear-vinculos-muy-fuertes-con-el-sector-privado/

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