French and Chilean Imports are Top of the Wine List for Japanese

 

Once regarded as high-class, wine can now be found on sale from as little a ¥500 in convenience stores and supermarkets, meaning it can be easily enjoyed at home. The Japanese winemaker Mercian compiled wine statistics, drawn from data published by the Ministry of Finance’s Customs and Tariff Bureau and the National Tax Agency, and found that domestic consumption in 2020 was 347,710 kiloliters. This was a 1.4% year-on-year decrease due to the effect of the COVID-19 pandemic, but when compared to 2010, it indicates a 30% increase, and looking further, the market has grown eightfold over the forty years since 1980.

https://www.nippon.com/en/japan-data/h01518/