Last month, one hundred taxis in central London were painted over completely with a tempting, colorful image of a bike rider zooming through a Chilean vineyard next to the slogan: “Wine lover? Go for Chile! Come Now, visit us.” That certainly grabbed the attention of potential globetrotters in England. It's one part of a bold, new advertising campaign launched in November by Chile’s publlc-private Tourism Promotion Advisory Council. Implemented in five languages to promote inbound travel to Chile from international markets — principally targeting Brazil, Argentina, Colombia, Peru, United States, Europe, and Canada — the big promotional push heralds the reopening of tourism to the Southern Cone and it’s Patagonia region – and just in time for the busy, beautiful Austral summer season.
A random collection to links to news in English about Chile. We do not endorse any, only share.
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